Meet your skin's new best friend — especially if retinol has ever felt too harsh. The InSkin Co Bakuchiol + B3 Serum is a water-based, fragrance-free serum powered by Bakuchiol (nature's gentle alternative to Retinol) and Niacinamide (Vitamin B3) to refine texture, smooth lines and wrinkles, regulate pigment and oil flow, and reveal a visibly smoother, more balanced, and hydrated complexion. Safe for use during pregnancy and breastfeeding.

What It Is

A lightweight, water-based active serum formulated for skins fighting the visible signs of ageing, UV damage, redness, rosacea, acne, eczema, and hyperpigmentation. At its core, Bakuchiol delivers retinol-like results without the irritation, while Niacinamide works to calm, brighten, and balance — making this one of the most inclusive active serums available. Completely fragrance-free and safe for use morning and night, including around the delicate eye area.

How To Use

Apply to clean, dry skin on the face, neck, and décolletage, including the eye area.
Dispense ½–1 dropper of serum onto fingertips.
Press and smooth gently into skin.
Use morning and/or night as part of your regular skincare routine.
Follow with your chosen INSKIN.CO Hydrator.

Suitable For

Skin showing visible signs of ageing, fine lines, and wrinkles
UV-damaged and sun-stressed skin
Redness, rosacea, and reactive skin
Acne-prone and congested skin
Eczema-prone and sensitive skin
Hyperpigmentation and uneven skin tone
Pregnant and breastfeeding individuals seeking a safe retinol alternative
All skin types, including those who cannot tolerate retinol

Benefits

Retinol-like results, without the irritation — Bakuchiol mimics the skin-renewing effects of retinol while remaining gentle enough for sensitive, reactive, and pregnant skin
Smooths lines and wrinkles — Promotes cell turnover and collagen support for a visibly firmer, more refined complexion; explore our serums for ageing skin
Regulates pigment — Niacinamide and Bakuchiol work together to reduce the appearance of hyperpigmentation and uneven tone
Balances oil flow — Helps regulate sebum production to minimise shine and reduce congestion
Calms redness and rosacea — Anti-inflammatory actives soothe reactive, sensitised skin
Deeply hydrating — Betaine and Glycerin draw moisture into the skin for lasting comfort; browse our hydrating serums
Pregnancy-safe — A rare active serum that is safe for use during pregnancy and breastfeeding
Fragrance-free — Completely unscented, ideal for reactive and eczema-prone skin

Ingredients

Key Ingredients

Bakuchiol — A plant-derived, retinol-alternative that stimulates cell renewal, smooths fine lines, and improves skin texture without irritation; safe for use during pregnancy and breastfeeding
Betaine — A naturally derived humectant that deeply hydrates, soothes, and supports the skin barrier
Niacinamide (Vitamin B3) — Brightens, regulates oil flow, reduces redness, and minimises the appearance of pores and pigmentation

All Ingredients

Water (Aqua), Betaine, Niacinamide, Ethoxydiglycol, Bakuchiol, Benzyl Alcohol, Polyacrylate Crosspolymer-6, Sphingomonas Ferment Extract, Sodium Hydroxide, Salicylic Acid, Sodium Phytate, Glycerin, Sorbic Acid

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